In the world of search, Google is and always has been king. The whole saying “content is king” is only valid because of Google anyway. If there wasn’t a platform for discovery the way Google entertains all our 5 billion searches each day, no content would be found and of course there would be no use in publishing so much content in the first place. A question or problem pops in your mind, you jump on your phone or laptop, pull up the google page or just simply a browser search bar, and type away… moments later you are shown many different entries from the results found by Google. Some are organic results, but the first ones on the page are usually paid search ads set by advertisers.<\/p>\n\n\n\n

Now the question that remains is if Google is always the best at what it does in terms of search ads and bringing us the best leads at the lowest cost per lead? If anyone can give me a higher volume of leads, or lower cost per lead then I would love to tango with them. Even at the same cost and volume, if I can have leads who are better poised to convert to customers that would be a big win wouldn’t it?<\/p>\n\n\n\n

And there we are. On the lookout for a better advertising system. At least in a certain way, and even if it is for a specific segment of our audience. The world’s second largest search engine Bing Ads, or as it is now called Microsoft Advertising, surely does catch our attention. <\/p>\n\n\n\n