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Hubspot and its founders define Inbound Marketing as\u00a0
“a business methodology that attracts customers by creating valuable content and experiences tailored to them”.\u00a0<\/p>\r\n

Hubspot.com<\/cite><\/p>\r\n<\/blockquote>\r\n<\/div>\r\n<\/div>\r\n\r\n

While outbound marketing (irrelevant advertising, banner ads, and mobile app adverts especially) interrupts your audience with content they don\u2019t always want, inbound marketing\u00a0forms connections<\/strong>\u00a0they are looking for and\u00a0solves problems<\/strong>\u00a0they already have.<\/p>\r\n\r\n

Inbound is all about\u00a0growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. It\u2019s about valuing and\u00a0empowering these people to reach their goals<\/strong>\u00a0at\u00a0any stage<\/strong>\u00a0in their journey with you.<\/p>\r\n\r\n\r\n\r\n

What is SEO exactly? A quick refresher.<\/strong><\/h2>\r\n\r\n

Let’s have a look at the definition of SEO as well:<\/p>\r\n\r\n\r\n\r\n

\r\n

SEO stands for Search Engine Optimisation, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.<\/p>\r\n

MOZ.com<\/cite><\/p>\r\n<\/blockquote>\r\n\r\n

Simply put, SEO is a set of\u00a0technical and strategic measures<\/strong>\u00a0you take to make sure when someone searches for you on Google or other search engines there’s a very good chance\u00a0they find your website<\/strong>.\u00a0<\/p>\r\n\r\n

To give you a good enough ranking to be visible to those searching for the type of products and services you offer, search engines look at a good number of items that are all covered in\u00a0SEO activities<\/strong>\u00a0such as title tags, keywords, alt tags, image descriptions, site structure, website speed, who links to you, and how many links are you getting from major content providers on the internet. Even\u00a0how relevant your visitors find your content<\/strong>\u00a0to be to the problem they are searching for is taken into account.<\/p>\r\n\r\n\r\n\r\n

How does SEO tie into the Inbound Marketing picture?<\/strong><\/h2>\r\n\r\n

To understand where SEO comes in, we need to look into Inbound in a little more detail. The inbound methodology can be applied in three ways:<\/p>\r\n\r\n

Attract:\u00a0<\/strong>drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage.<\/p>\r\n\r\n

Engage<\/strong>: presenting insights and solutions that align with their pain points and goals so they are more likely to buy from you.\u00a0<\/p>\r\n\r\n

Delight<\/strong>: providing help and support to empower your customers to find success with their purchase.\u00a0<\/p>\r\n

<\/p>\r\n\r\n

And there’s the answer.<\/strong> Inbound Marketing needs to draw in the right people with valuable content. And SEO is one of the strongest ways this can happen. SEO fits right into an Inbound Marketing strategy and helps drive the very first essential step of it. Without SEO, attracting this traffic will be very difficult and pretty pricey.<\/p>\r\n\r\n\r\n\r\n

Think of SEO as one obstacle you have to jump over in order to complete the track and win the whole race. Just like an equestrian jumps hurdles in a show jumping competition. If you only work on your SEO and not on a full Inbound strategy, you have only jumped one hurdle and can’t complete the whole race track.<\/p>\r\n

<\/p>\r\n\r\n\r\n\r\n

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\r\n

Without an Inbound Marketing strategy, and only working on SEO, you may win the battle, but will lose the war!<\/p>\r\n

-Actionytics<\/cite><\/p>\r\n<\/blockquote>\r\n<\/figure>\r\n

Which is better for me: Inbound Marketing or SEO?<\/strong><\/h2>\r\n\r\n

Inbound Marketing is a holistic way of understanding your future customers’ needs at different points in their journey when they’re trying to figure out their exact problem, the different solutions for it, and the right person\/group to help provide the solution to them.\u00a0It then takes this understanding and turns it into powerful valuable content for every step of the way and delivers it to those interested.<\/strong><\/p>\r\n\r\n

Over a few cycles of providing the right content at the right time, both search engines and potential customers get used to having you by their side and revisit you because of the help you’re providing them. This is how you grow authority and trust for your brand and get the contracts that are a good fit for both you and your clients.<\/p>\r\n\r\n\r\n\r\n

\r\n

\r\n

Inbound Marketing needs to draw in the right people with valuable content. And SEO is one of the strongest ways this can happen.<\/p>\r\n

-Actionytics<\/cite><\/p>\r\n<\/blockquote>\r\n<\/figure>\r\n\r\n

<\/p>\r\n

Now, through understanding the underlying context, we can see the right question is not “SEO vs Inbound Marketing, which is best for my brand?” but rather “How can I use SEO in the greater Inbound Marketing context to drive traffic with more quality and in more quantities to my business?”<\/p>\r\n\r\n

And with that said, there’s no doubt you now know neither SEO is better nor Inbound. It’s the way that SEO can fit into your general marketing strategy that will help you. And the best strategy for many of us is Inbound Marketing.<\/p>\r\n\r\n

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